OREO

︎︎︎Language System / Materiality of Text

Images 001


Posters


INTRO




By experimenting with dots and lines, exploring the visual language and constantly exploring different possibilities and refining my new writing system step by step.
通过尝试点和线,探索视觉语言,不断探索不同的可能性,一步步完善我的新书写系统。


"In geometry, a point in space is used to describe a particular object in a given space, a point is a zero-dimensional object, and points, as the simplest geometric concept, are often used as the most fundamental component in geometry, physics, vector graphics and other fields. Points form lines and lines form surfaces, and points are the most fundamental component of geometry. In the usual sense, points are seen as zero dimensional objects, lines as one-dimensional objects and surfaces as two dimensional objects. Points move into lines and lines move into surfaces."
 -Wassily Kandinsky, [Point and Line to Plane, 2013
 
I will be exploring the embodied and embedded nature of meaning in graphic tools (text, writing,typography),artefacts (book, poster, billboard, wayfinding system, signage, etc.) and platforms (print /digital /public) as a research space. Working independently, I will explore, deconstruct and destroy, invent and reconstruct my own response to the materiality of text (in a digital age). I will look at the diversity of visual form employed in writing systems from around the world as the direction of research.

探索作为研究空间的图形工具(文字、书写、排版)、人工制品(书籍、海报、广告牌、导览系统、标牌等)和平台(印刷/数字/公共)中意义的体现和嵌入性质。通过独立工作,将探索、解构和破坏、发明和重建自己对文字物质性(数字时代)的反应。 研究世界各地的书写系统所采用的视觉形式的多样性作为研究方向。





Play with Oreo
︎︎︎Storyboard of Oreo






By observing the Rubik's Cube,I decided to experiment with dots and lines in three dimensions, exploring the possibilities of a three dimensional visual language. I drew a sketch to try some possibilities of three dimensional lines. 
通过观察魔方,我决定用点和线进行三维实验,探索三维视觉语言的可能性。我画了一张草图,尝试一些三维线条的可能性。


Experiments
︎︎︎Language systems development 
我把这个视觉语言系统分为四个部分:第一部分代表奥利奥饼干中间的牛奶和奶油夹层;第二部分代表奥利奥饼干的上层和下层;第三部分代表可以制作奥利奥蛋糕或冰淇淋的其他东西,如鸡蛋和面粉;第四部分我认为应该是语言系统中的连接词或连接符号。在语言系统中连接词和连接符号是不可或缺的。 

通过观察奥利奥饼干的特征,我提取了一些元素,绘制了一些草图,并发展成自己的视觉语言。  
Say Hi to Oreo community 




成果展示

我对想要表达的每个不同元素的符号进行了重新设计,形成了一套新的符号。随着我对设计符号的不断完善,我开始觉得做一套奥利奥符号设计可能会很有趣。
I redesigned the symbols of each different element that I wanted to express to form a new set of symbols. As I refined my design symbols, I began to think it might be interesting to do a set of Oreo symbol designs.

Development of 3-dimensional effects